Essays, notes, arguments
Insights
This is where I work out what I think. I publish when I've actually learned something — not on a schedule.
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7 min read
Why agencies are faking AI
The gap between "AI-powered" marketing decks and what is actually shipping. I break down the tells.
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4 min read
What my AI does every Monday
A standing set of tasks I used to dread — now handed to a system that finishes before coffee. Here is the routine.
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6 min read
The age of the marketing machine
Machines now do in seconds what agencies billed for hours. The correction reshapes what a marketing firm even is.
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If you want what I'm writing about actually running in your business, that's what my AI systems work is for.