Sean Murphy

I've been building websites for 25 years. I started on the political side — I spent a decade watching campaigns pay agencies to do work that was already a solved problem. So I stopped pitching hours and started shipping systems. That's the whole turn in my career, and it's what SPM is built on now.

Before VOTEGTR and SITESTR, I ran a services firm the normal way: contracts, retainers, scopes, deliverables. I liked the clients. I didn't like the model. Every year the agencies I competed with added a new tier of abstraction between the person writing the check and the person doing the work. By 2022 I'd decided the model was over — not philosophically, structurally. So I rebuilt.

Most "AI marketing" is old work with a new label. It's dashboards nobody reads, decks nobody implements, and automations that need a human to babysit them. I'm interested in the other thing — the systems that actually do the work. A site that writes its own pages. An outbound loop that learns who replied. A report that shows up in your inbox already reasoned-through. That kind of AI. The kind that makes headcount optional instead of mandatory.

Today I split my time three ways: operating VOTEGTR and SITESTR, building custom AI systems through this page for clients I pick on purpose, and writing about what I'm learning. If you're here because you found my writing, start in Insights. If you're here because you clicked through from VOTEGTR or SITESTR, this is the person behind both.